Fars to showcase agriculture and food industries at Expo

Fars Province’s economic capabilities in agriculture and the food industries will be a key focus of business participation in Shiraz Expo 2026.

Shiraz Expo 2026 is being held to showcase Fars’s economic capabilities and strengthen producers’ connections with domestic and international markets. Zohreh Asadi, a specialist with Fars International Exhibition, identified agriculture and the food industries as among the province’s most important areas of potential for participation in the event. She also emphasized the role of the Chamber of Commerce, county governors’ offices and the special economic zone in expanding business participation.

According to Soye Agahi (سوی آگاهی), Shiraz Expo 2026 is being held to showcase Fars Province’s economic capabilities and connect producers, traders, investors and target markets.

Zohreh Asadi, a specialist with Fars International Exhibition, described the event as more than a conventional exhibition. She believes Shiraz Expo can serve as a showcase for the province’s economic capabilities.

According to Asadi, one of the event’s main objectives is to help move beyond the traditional economy and towards international markets. Demonstrating the province’s production capacity and introducing competitive products are particularly important in this process.

Fars Province has extensive capabilities across various economic sectors. Agriculture, the food industries, the production of processed goods and the supply chains associated with these fields are part of those capabilities.

The expo can provide an opportunity to introduce these capabilities and establish direct connections between businesses and domestic and international buyers.

The Role of Executive Institutions in Expo 2026

Asadi emphasized the importance of cooperation among executive bodies and economic institutions for the success of Expo 2026.

The Chamber of Commerce, county governors’ offices and the management of the special economic zone are among the institutions that can play an important role in the event.

Cooperation among these institutions can make it easier for traders and producers to participate. Making use of existing legal provisions and available facilitation measures can also provide greater incentives for private-sector participation.

The aim of this cooperation is to increase the number of participants and create real opportunities to expand economic activity.

Producers’ participation in such events is not limited to presenting products. Connecting with other businesses, identifying new markets and exploring investment opportunities are also important outcomes of taking part in specialist exhibitions.

Agriculture and Food Industries in Focus

Agriculture and the food industries are among the key areas of focus at Shiraz Expo 2026.

Fars is considered one of Iran’s important agricultural provinces. Its production of a variety of agricultural products, the capacity of its processing industries and the presence of active food-industry businesses provide a valuable opportunity to develop the value chain.

Asadi emphasized the importance of presenting the latest technological advances in this field. The use of new technologies can help increase productivity, reduce costs and improve product quality.

The value chain is also particularly important. Producing a product is only one part of the economic process. Processing, packaging, storage, transportation and exports can increase a product’s economic value.

Expo 2026 can serve as a venue for presenting these capabilities and connecting the different parts of the production chain.

Export Opportunities for Producers in Fars

The participation of leading companies in the expo can create a new opportunity to expand exports.

Access to new markets is one of businesses’ main objectives. The presence of buyers and traders can open the way for trade negotiations.

If targeted negotiations take place, the prospect of concluding export memoranda of understanding also increases.

This is particularly important for the food industries. Many products in this sector have the potential to enter regional and international markets.

Presenting the quality of products, production capacity and the export capabilities of businesses can raise awareness of Fars’s products in target markets.

Participation in an economic event can also help producers better understand market needs. This understanding can influence production planning and product development.

Promotional Support for Exhibitors

The exhibition’s advertising and public relations section also has plans to support participants.

Asadi announced that special support and promotional packages have been designed for exhibitors and participants.

These packages can help increase brand visibility. Their main objective is to introduce companies and their products more effectively at the national and international levels.

For many companies, participating in an exhibition is more than a promotional activity.